Bold and versatile hues like ultra violet – 2018 Pantone Colour of the Year – when used in interiors, can instantly give a rich look, says architect and designer Gita Ramanan. By Ranjani Govind
The global colour authority Pantone’s choice for ‘2018 Colour of the Year’ is Ultra Violet, a purple shade. And as Pantone Color Institute puts it, “it communicates originality, ingenuity and visionary thinking.”
Pantone’s annual colour choice creates a tremendous impact on the home and interiors industry and the best example is the Institute’s Rose Quartz that saw it emerge in astounding new hues of pink in the main spaces of residences and commercial spaces in India too. From art exhibits, animated movies to trade shows in Paris and Milan, each year design elements from around the world guide Pantone’s forecast of the colour trends that could rule the year ahead.
Interior designers recommend defined usages for better accentuation. The ragging effect, for instance, with a soft leather material that gives harmonious tones would suit a portion of the dining, study, corridor or transition wall and balcony. The spatula effect uses a five-sided blade for a strong texture to be created for niche areas. According to a representative from the Lewis Berger Home Decor Painting Service, “The per capita yearly consumption of paint in India is low when compared to the usages in Europe. But in India, the paint industry is currently ringing in nearly Rs. 25,000 crore business. After liberalisation and a slash in costs, we at Berger have been educating and exposing the mid-segment of housing on the importance of wall aesthetics and hygiene.”